Social Media - drug or tool?Ahh social media, the latest addition to the addictive drug family. Or is it predominantly used as a tool for bettering yourself? I spend...
Advertising puppeteers Being an advertising student my line between persuasion and manipulation may be blurred. After all, I've spent the better part of two...
Connect the dots - old vs new mediaOver the past 20 years marketing has changed in an unprecedented fashion. It's hard for me to truly understand this dramatic change...
Must be seen to be believedIn today's marketing climate it is essential to have good quality search engine marketing (SEM) and search engine optimisation (SEO). If...
