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Ash Kennedy
How to make a passive audience active? A not so straight line to success. With the gloom of COVID hanging over the music industry and abysmal support form our government, Ash and I underwent the task of creating a real, authentic connection through social media
Branding
Content
The Big Project
To really get that authentic feeling across to our audience we embarked on an ongoing project we named
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ash kennedy: OFF THE CUFF
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The beauty of this project is in the simplicity. Ash realised how regularly she used her memos app on her phone to record unpolished demos and covers to perfect at a later date. After listening to a handful of the 2000+ memos we decided to share them with the world via the most "real" platform we could. This collection of voice memos have been uploaded to Soundcloud and is an ongoing project Ash and I are excited to continue promoting this across social media.
Socials
Results
Analytics
Reels
16 reels made
1,305 interactions
1067 likes
38 saves
37 shares
Stories
415 stories made
456 interactions
451 replies
5 shares
Posts
9 posts made
1,221 interactions
1096 likes
111 comments
13 saves
Overall reach increased by 300%
Reach for non-followers increased by 504%
. 1743 Followers
. 15.9K Non-Followers
Followers increase by 1.6%
Results
Opportunities
A huge result we gained from the increase in content was grabbing the attention of world renowned singer Clark Beckham. This conversation lead to Ash being invited to a private workshop with Clark held online in the USA. As a direct consequence of this Ash received a boost in follows on Instagram and a sharp spike in Spotify plays.
Connection
