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The Pacific Cup
Global warming... An issue everyone knows about but never really feels. It is a distant problem for most. Something that can be dealt with later. But what if it can't be. What if we steal something millions of people love and admire. What if we fast track an inevitable event that will truly send home the message about global warming.
Case Study
With sea levels rising each year there are entire cultures of people in danger from the encroaching effects of global warming. The people of the Pacific Islands have grown generations of star athletes in the world of rugby union, whom we all take for granted. It's time to show the fans of the game what rugby would look like if these players were gone. Drowned under the seas their plastic cups are causing to rise.
Art Direction & Production - Alastair Langsford & Pip Dolman | Strategy & Copy - Siann Nuttung & Charlie Kuster