Ahh social media, the latest addition to the addictive drug family. Or is it predominantly used as a tool for bettering yourself? I spend...

Being an advertising student my line between persuasion and manipulation may be blurred. After all, I've spent the better part of two...

Over the past 20 years marketing has changed in an unprecedented fashion. It's hard for me to truly understand this dramatic change...

In today's marketing climate it is essential to have good quality search engine marketing (SEM) and search engine optimisation (SEO). If...

It is pretty obvious that the average person hates ads on their social networking sites (SNS). But is that the ads fault? Is advertising...

Over the last few weeks I have started an internship at a small creative agency. One of the first tasks I was assigned to was to write...

Mobile phones have revolutionised the world's consumption of knowledge. Previously your local library was the main source of scholarly...