Alastair LangsfordSep 23, 20212 minSocial Media - drug or tool?Ahh social media, the latest addition to the addictive drug family. Or is it predominantly used as a tool for bettering yourself? I spend...
Alastair LangsfordSep 23, 20212 minAdvertising puppeteers Being an advertising student my line between persuasion and manipulation may be blurred. After all, I've spent the better part of two...
Alastair LangsfordSep 23, 20212 minConnect the dots - old vs new mediaOver the past 20 years marketing has changed in an unprecedented fashion. It's hard for me to truly understand this dramatic change...
Alastair LangsfordSep 23, 20212 minMust be seen to be believedIn today's marketing climate it is essential to have good quality search engine marketing (SEM) and search engine optimisation (SEO). If...